All posts tagged "media"

  • Apple
    Apple applies to expand Apple TV trademark to video games in over 60 countries

    Although Apple’s video gaming track record has largely rewarded enthusiasm with disappointment, a new Apple TV trademark application discovered by Patently Apple indicates that the company is still interested in video games. Filed last week, the application covers the use of the Apple TV name for video gaming purposes — nothing else. The...

  • AI
    Ubisoft researcher takes a bird’s-eye view of tech, games, and entertainment

    Lidwine Sauer is paid to be one of Ubisoft’s big thinkers. She’s the director of insights and trends for Ubisoft’s Strategic Innovation Lab, a technology research division that absorbs all of the innovations happening in the world of technology that might some day be relevant to the French game publisher’s main business...

  • AI
    Influential uses Watson AI to help brands find influencers

    Influential has launched its Social Intelligence platform to find influencers for brands with the help of IBM Watson’s artificial intelligence. The idea is to make influencers more predictable for brands who want to hook up with the hottest social media attractions. Influential wants to make influencer marketing reach scale on the level...

  • Business
    Spotify job ad confirms it’s getting serious about building hardware

    Spotify is getting serious about entering the hardware realm. The Swedish music-streaming giant, which is currently preparing to become a public company, has posted a trio of hardware-focused job advertisements on its website, as first reported by Music Ally earlier today. The most revealing of the job ads is for the position...

  • 5G
    SK Telecom will demo 5G social VR, self-driving cars, and hologram AI at MWC 2018

    South Korea’s largest mobile provider — SK Telecom — announced today that it will debut “social virtual reality” and multiple 5G demonstrations, including “hologram AI,” at its 2018 Mobile World Congress booth next week. The demos will run from February 26 to March 1 in Barcelona, Spain. Illustrating the gulf between 4G and 5G speeds, SK...

  • 5G
    SK Telecom will demo 5G social VR, self-driving cars, and hologram AI at MWC 2018

    South Korea’s largest mobile provider — SK Telecom — announced today that it will debut “social virtual reality” and multiple 5G demonstrations, including “hologram AI,” at its 2018 Mobile World Congress booth next week. The demos will run from February 26 to March 1 in Barcelona, Spain. Illustrating the gulf between 4G and 5G speeds, SK...

  • Alien Zoo
    Dreamscape’s Alien Zoo VR experience embraces the human desire to explore and learn

    When I arrive at the upscale Westfield Century City mall in Los Angeles, I only know the broad background of Dreamscape Immersive. It is a startup funded partly by Steven Spielberg and partly by AMC, with plans to open up VR centers in theaters and other locations around the world. I also know...

  • Business
    How Machinima plotted its strategic rebranding across platforms

    Warner Bros.’s digital video site Machinima rebranded this week as it makes a bigger push to expand beyond its YouTube roots to all the new platforms where gamers celebrate their culture. Since Warner Bros. bought Machinima in 2016, the division has shifted away from its traditional network and grown to more than 140 million subscribers for...

  • AI
    HomePod listening tests reveal the grimy truth about audio reviews

    ANALYSIS: As Apple’s HomePod has been out for a week, most of the news, reviews, and early problems have already been discussed ad nauseum. But you might have missed two unusual articles from Yahoo’s David Pogue, whose real world HomePod listening test last Saturday created enough controversy to merit a “readers weigh in”...

  • AI
    ProBeat: Google can be proud of poor Pixel shipments, Essential should give up

    OPINION: IDC shared two interesting smartphone numbers this week: Google Pixel and Essential Phone shipments for 2017. The research firm typically shares shipments for the top five smartphone makers, but interest around these two companies was apparently high enough to warrant a breakout by research director Francisco Jeronimo more than 10 days...

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